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lad culture : ウィキペディア英語版
lad culture

Lad culture (also laddish culture and laddism) is a subculture initially associated with Britpop music of the 1990s. "The image of the 'lad' or 'new lad' arose in the early 1990s as a generally middle-class figure espousing attitudes conventionally (though not necessarily correctly) attributed to the working classes".〔Knowles, in Kristina Nelson, ''Narcissism in High Fidelity'' (2004) p. 19 ISBN 0595318045〕
== Origins ==
The term "new lad" was coined by journalist Sean O'Hagan in a 1993 article about a young, brash and boisterous economist called David "Lad Lad Lad" Sturrock in ''Arena''.〔 (pdf version Gender Institute, ) London School of Economics.〕
Part of "the postmodern transformation of masculinity...the 1990s 'new lad' was a clear reaction to the 'new man'...most clearly embodied in current men's magazines, such as ''Maxim'', ''FHM'' and ''Loaded'', and marked by a return to hegemonic masculine values of sexism () male homosociality".〔Nylund, p. 9〕 At a time when "men saw themselves as battered by feminism", one could also consider that "laddishness is a response to humiliation and indignity...the ''girl-power''! ''girl-power''! female triumphalism which echoes through the land".〔Weldon, p. 61〕
Lad culture grew beyond men's magazines to movies such as ''Snatch'' and ''Lock, Stock and Two Smoking Barrels'' and to the TV sitcoms, ''Men Behaving Badly'' and ''Game On''. The ''Bottom'', ''Al Murray's Happy Hour'' and ''They Think It's All Over'' television programmes present images of Laddishness that are dominated by the male pastimes of drinking, watching football, and sex. These are presented as being ironic and "knowing". (The masthead of ''Loaded'' is "for men who should know better".)
The American equivalent has been termed "'Frat Boy Nation'...a backlash against the sensitive, pro-feminist male"〔Nylund, pp. 10–11〕 of a very similar order.

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